The Customer Is Key To Business Success
All businesses can spend a lot of time and money focusing on sales and marketing to help acquire new customers. Yet the most successful small businesses do something else: they try hard to retain their existing customers. It is proven that it costs far more to find new customers than to keep ones you already have.
Although estimates vary, you might spend anywhere between 6 and 20 times as much to sign up a new client as you'd spend keeping an existing one. So, it makes good financial and business sense to manage the relationships you have with your customers. CRM software has been around for years, helping businesses keep track of their interactions with clients, but software can't help your business unless it's used properly.
Here at Clystnet we look at ways in which it can help your business, with tips on what to do – and what to avoid. Contact us on 01392 248692 or visit www.clystnet.com for further information.